Arculus is a leader in the Crypto and NFT security and storage space. I had the pleasure of writing their website copy, SEO work, and video scripts for promotional and informational videos on technical subjects. Check out the website: https://www.getarculus.com
Kraft-Heinz has a portfolio packed with iconic brands, from Kraft Mac & Cheese to Crave in Canada and Kool-Aid to Heinz Ketchup, I’ve had the pleasure of writing and managing a content team on KH’s entire eComm portfolio.
I had the pleasure of being brought into the winning team as a lead writer and conceptor for the big Ford pitch that took the business into new creative hands for the first time in over 80 years. I worked day and night with Digital experience agency Organic and the core pitch team at BBDO to pull together the win of the century.
Linen Effects is Minneapolis's leading Effect decor rental, design, and planning firm. My team had the pleasure of rebranding the company, designing its website, and handling all its creative and technical needs, from web maintenance and organic SEO to paid search and design.
Check out the website here:
https://lineneffects.com/
On the heels of a full site overhaul, I was brought on to the team at Scrum50 to write the full spectrum of Subways eCRM, including loyalty, deals, promotions, and the launch of their delivery platform in partnership with Grubhub, Doordash, Postmates, and Uber Eats.
The iconic hundred-year-old brand was overdue for an update. So we gave it a new voice, new look, new courses, and improved the UX whether you’re interested in franchising or enrolling in a class.
PureFlo is the hard-plumbed water filtration branch of DS Water. Visit the site for animation, video, and interactive quiz: https://pureflo.com/
AmFam needed a way to differentiate themselves from other Insurance providers with far less budget, and they got it. We found the key was in telling the stories of their agents and the communities they serve.
Visit the site to see all the places we went and people we helped.
It's not every day that a man is his 30's is asked to write for a female pop-star in her 20's. But, I never turn down a challenge. This fast-paced assignment yielded some great videos, TV spots, and a plethora of digital content. (Not to mention the first and only time I've used emojis in my copy)
Following the success of the Share a Coke campaign was no simple task. But, a strong affinity for music made this connection simple for me. The hard part was communicating it all the way down to a shelf strip of neck hanger. The only question left was how Coke would license all the songs? I still don't know that answer, but they did.
This pitch work required long nights, weekends, and even a bit of carving and wood burning skills. Not only did I write and carve coasters and bar tap handles for this pitch, but also wrote concepts for a Shock Top, and Stella Artois pitch at the same time.
The first ever resealable malted beverage deserved a bold and energetic introduction to the world. We joined teams with 72 and Sunny and Shazam to make sure people "Keep it moving." The launch became a celebration of the spirit in each of us that makes life unique. Electric was ushered in by billboards, bus bench ads, print and digital advertising, influencers, celebrity events, and even its own Shazam powered app that gave users free Uber rides, free music, concert tickets, and more.
Frontier needed to rise above the negativity facing the telecom industry and separate themselves from their competitors with a disruptive campaign. We rebranded both their residential & commercial businesses and gave them a spokescharacter that rivaled those of the insurance industry.
Watch:
Between the winter holiday season and summer sun there's always something delicious happening at Starbucks. I was lucky to have the opportunity to craft some of their consumer facing language for in-store, and at cafe, as well as the Starbucks stars reward app.
Not everyone knows what kind of whiskey they might like. It can be daunting. Before whiskey 5 it was an expensive trial and error process to find the right flavor, and most people gave up after trying one they really didn't like. With Whiskey 5 users could select flavor profiles they enjoy and get whiskey recommendations, coupons, and recipes with just a few clicks.
Not only was the idea to bring back some of Guinnesses most iconic avertising from the 30's and 40's well recieved, but it led to more work in an area overlooked as an upsell opportunity. What's better than a Guinness? A Guinness and a Harp. The iconic Irish beer brands intent was to sell more of both brands going into St. Patty's day by shining a spotlight on a classic recipe as the center of their shopper marketing efforts.
The CCO at Mercedes in-house agency needed a social campaign that put the brand at the forefront of people’s conversations. Landing on #MBphotopass, we set out to create the first-ever story told over several posts and encouraged a growing stream of user-generated content.
