The first ever resealable malted beverage deserved a bold and energetic introduction to the world. We joined teams with 72 and Sunny and Shazam to make sure people "Keep it moving." The launch became a celebration of the spirit in each of us that makes life unique. Electric was ushered in by billboards, bus bench ads, print and digital advertising, influencers, celebrity events, and even its own Shazam powered app that gave users free Uber rides, free music, concert tickets, and more.